Keep your side greener.
Honda
Keeping your lawn mowed is one thing, but there’s a sense of pride to having a healthy lawn. Middle aged men don’t want to just buy a lawn mower, they want to invest in a healthier lawn. Honda’s engineering pays off with the MicroCut® Twin Blades System that also provides superior mulching capabilities that leave your soil healthier over time. ‘The Twin Blade Advantage’ campaign expresses the ease of having a healthier yard isn’t just in the cutting, but having a Honda.
Partner: Vincent Coleman
download creative brief here
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download creative brief here ---
Out of Home
Billboard
Making a purchase should feel like the grass is green on the other side. The HRN216VKA keeps your lawn a healthy green so you don’t have to put down re-seed.
Billboard
Better things await around the corner when deciding to buy the Honda HRN216VKA. Homeowners makes a daily commute from suburbs to their office in the city and often have to cut the grass after getting home from work.
Magazine Spread
With this double take, the reader will mirror the neighbor of someone who has this lawn mower. Attention is drawn to the reflection and the benefits of the having double the action.
Magazine Spread
This spread utilizes opening of the fold of the ad to draw attention to the precision of the Twin Blade System. The viewable distance between the blades is a juxtaposition to the huge difference it makes on the owner’s lawn.
Single-page
When you mulch, you leave the clippings behind as opposed to picking them up. This is not only healthy for your yard, but saves time, money, and effort.
Single-page
By placing a single page spot in popular barbershop magazines such as Golf Digest and Forbes, the spot informs men of how mulch clippings benefit the lawn following being cut.